FREE CALCULATOR · EVENT ROI

Craft fair profit and event ROI calculator

Calculate craft market profit after COGS, booth, travel, lodging and payment fees, then compare event ROI and sell-through.

Direct event operating cost$442.00
Event sell-through52.8%
Return on event operating cost266.5%
Event profit after COGS$1,178.00

Internal event-planning estimate. Taxes, owner labor and inventory accounting are excluded unless you add them to your own analysis.

01

How event profit and ROI differ

  1. Profit subtracts COGS, booth, travel, lodging and payment fees from revenue.
  2. Sell-through compares units sold with units brought.
  3. Event ROI divides profit by direct operating cost, not by revenue.
  4. Compare ROI with absolute profit and time before rebooking a market.

FAQ

Frequently asked questions

Should COGS be included in event ROI?

This calculator subtracts COGS from profit but uses direct event operating costs as the ROI denominator. State the method consistently when comparing events.

What counts as sell-through?

Items sold divided by items brought for the event. Keep bundles and multi-item sales consistent in both counts.

Does a high ROI guarantee the best market?

No. Review absolute profit, audience fit, time, sell-through and repeat potential too.

The complete workbook connects product inventory, event costs, sale-level records, COGS, fees, completed-event ROI and a portfolio dashboard.

See the $10 craft fair workbook